If you only try a handful of tools, make it these.
Best for writing, analysis, and long-form thinking. Handles nuance better than anything else. The tool you'll reach for most.
Free tier · Pro $20/mo
The one everyone knows. GPT-4o is fast and versatile. Good for quick answers, image generation, and voice conversations.
Free tier · Plus $20/mo
Google's AI. Deep integration with Google Workspace (Docs, Gmail, Sheets). Great if you live in Google's world.
Free tier · Advanced $20/mo
AI-powered search. Ask a question, get a sourced answer. The fastest way to research anything. Replaces traditional search for many tasks.
Free tier · Pro $20/mo
Describe an app, get a working prototype. You used this today. The fastest path from idea to something that works.
Free tier · Pro $20/mo
Create presentations, documents, and webpages from a prompt. Better slides in 5 minutes than most people make in 5 hours.
Free tier · Pro $10/mo
AI meeting recorder. Joins your Zoom/Teams/Meet, records, transcribes, and summarises. Never take meeting notes again.
Free tier · Pro $15/mo
Connect your apps and automate workflows. If X happens, do Y. The deterministic workhorse — reliable, cheap, no surprises.
Free tier · Teams $9/mo
Upload your documents, get an AI podcast about your business. Google's tool for deep research on your own content. The jaw-dropper from today.
Free (Google account)
AI meeting notes with a twist — understands context and formats notes the way you actually use them.
Free trial · $10/mo
Run AI models locally on your own machine. Try dozens of models without subscriptions. Low cost, high flexibility, your hardware your rules.
Free (open source)
Like Bolt but with stronger design instincts. Build full web apps from natural language. Great for customer-facing tools.
Free tier · Pro $20/mo
AI code editor. For when you want to go beyond prototypes and build something production-grade. The developer's power tool.
Free tier · Pro $20/mo
Google's AI design tool. Generate UI designs and prototypes from prompts. Still early but improving fast.
Free (Google Labs)
If you're already using Canva, the AI features (Magic Write, Magic Design, background remover) are genuinely useful.
Free tier · Pro £10/mo
Generate React UI components from a description. Good for quick interface prototypes.
Free tier · Premium $20/mo
Make's main rival. Slightly easier for beginners, slightly less powerful for complex workflows. Both are excellent.
Free tier · Pro $20/mo
Open-source alternative to Make/Zapier. Self-host for free, or use their cloud. More technical but more flexible.
Free (self-hosted) · Cloud from €20/mo
AI calendar assistant. Automatically finds time for your tasks, protects focus time, manages your schedule.
Free tier · Pro $8/mo
Personal AI assistant that connects to your tools, remembers context, and runs on your own infrastructure. For power users who want full control.
Free (open source)
Nik Roberts
Founder & CEO, Versantus. Author of The AI Business Leader. Builder, speaker, and unapologetic AI pragmatist. Running Versantus since 2009 — a UK digital agency that builds websites and AI solutions for SMEs. Cut the hype, show the work, help people take control.
Versantus
UK-based digital agency specialising in Drupal, WordPress, and AI solutions for SMEs. Hack Days, website builds, AI integrations, and strategic consulting. We don't just talk about AI — we use it every day. versantus.ai
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